Tuesday, March 8, 2011

Web Analytic Tool - Adobe/Omniture Site Catalyst

Implementing Site Catalyst

SiteCatalyst implementation is a simple process. A full implementation involves adding two components to a site: the SiteCatalyst HTML code and a JavaScript include file. Deploying  SiteCatalyst  involves  pasting  HTML  code  onto  each  page  in  a  site.  This  HTML  code  contains variables  and  other  identifiers  that  facilitate  the  data  collection  process.  The  code  snippet  also  calls  the JavaScript  include  file,  which  contains  SiteCatalyst-specific  JavaScript  functions  used  during  metrics collection. Clients cache  this  file after  the  first  request,  resulting  in  virtually  no  incremental server  load  for your site.

How SiteCatalyst Works

SiteCatalyst  is  a  completely  hosted  web  analytics  solution.  When a  visitor  downloads  a  web  page  from  a  SiteCatalyst-enabled site, the browser executes the SiteCatalyst code while rendering the page. The code collects data about the page view (including any custom variables defined) and initiates an image request to the SiteCatalyst data collection servers.  The data is passed in to the server as part of the request, and the data collection servers return a 1 x 1 pixel transparent image. SiteCatalyst processes and displays the data through online reports immediately after the transaction.

Installing SiteCatalyst

Three SiteCatalyst Code Parts

s_config.js file – A server-side include file that contains some configuration
settings specific  to  your  site.  This file should be included in the page after the
opening body tag and before the HTML page code.
Page Code HTML file – A file containing a few short lines of customizable JavaScript code to be inserted into every page to be tracked.
 s_code.js file – A base JavaScript file containing some of the tracking code,
referenced by the include file.

Where to place the code

The  SiteCatalyst  code  can  be  placed  anywhere  inside  the  Body  tags  (<body></body>)  of  a  well-formed HTML page. Browsers do not interpret image requests placed inside HEAD tags (<head></head>) correctly, which can cause the code to function incorrectly.  Its recommended to place the  code  in  an  s_config.js  file, however the code can be placed anywhere on the page. Please be consistent with code placement on each page.

1 comment:

  1. thanks alot for this info..helped me alot to knw abt the sitecatalyst..

    ReplyDelete